True Food Store is more than just a grocery online store.

It is a movement led by a visionary Doctor–Engineer brother duo, who believe that true healing begins with what we eat.

Our journey started with a simple, powerful realization: the food we consume today is often far removed from its natural, nourishing form. Chemical farming, processed ingredients, and unhealthy lifestyle choices are taking a toll on people’s health. To change this, we set out on a mission — to create a platform where people can learn about healthy food and lifestyle practices, while also gaining access to clean, chemical-free, and truly natural food.

We are proudly
Australian.

  • Educate

    We share simple insights on nutrition and lifestyle, helping people see how everyday food choices impact health.

  • Lightweight

    We provide fresh, chemical-free food that nourishes the body and supports long-term wellness.

  • All Day Comfort

    We encourage families to choose natural products that protect health and the environment.

The world needs to move fast to make a meaningful
difference in the fight against climate change.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years. I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.

Our Team

CHIEF OPERATING OFFICER

Edward Lindgren

MARKETING

Chineze Afamefuna

CO-FOUNDER

Nado Husa